/* ===================== ЕДИНЫЙ CSS ФАЙЛА (свёрнут инлайн по просьбе — при разбивке на include вынести обратно в style.css) ===================== */
/* =====================================================
   /stroitelny-marketing/style.css
   Визуальный язык раздела «Строительный маркетинг» —
   по образцу /vnedrenie-bitrix24/ (тёмный hero + оранжевый
   акцент), адаптирован под классы, использованные в index.php.
   ===================================================== */

@import url('https://fonts.googleapis.com/css2?family=Manrope:wght@500;700;800&family=Inter:wght@400;500;600;700&display=swap');

:root{
  --navy-900:#0a2438;
  --navy-800:#0e3352;
  --navy-700:#134064;
  --cyan:#5CCAF6;
  --accent:#FF7A29;
  --accent-dark:#E2650F;
  --petrol:#0E6E6A;
  --ink:#122436;
  --muted:#647588;
  --line:#e3e9ef;
  --bg-soft:#f5f8fa;
  --white:#ffffff;
  --head:'Manrope',-apple-system,BlinkMacSystemFont,sans-serif;
  --body:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;
  --radius:16px;
  --radius-sm:10px;
  --shadow:0 12px 32px -16px rgba(10,36,56,.22);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:var(--body);
  color:var(--ink);
  background:var(--white);
  -webkit-font-smoothing:antialiased;
  font-size:16px;
  line-height:1.55;
}
h1,h2,h3,h4{font-family:var(--head);color:var(--ink);margin:0 0 12px;line-height:1.16;font-weight:800}
h2{font-size:32px;letter-spacing:-.01em}
h3{font-size:19px;font-weight:700;margin-bottom:8px}
p{margin:0 0 12px;color:#3b4a59}
a{color:inherit;text-decoration:none}
ul{margin:0;padding:0;list-style:none}
img{max-width:100%;display:block}
button{font-family:inherit}
:focus-visible{outline:3px solid var(--cyan);outline-offset:2px}

.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.sec{padding:64px 0}
.sec-soft{background:var(--bg-soft)}
.eyebrow{
  display:inline-block;font-family:var(--head);font-weight:700;font-size:13px;
  letter-spacing:.08em;text-transform:uppercase;color:var(--accent-dark);margin-bottom:12px;
}
.lead{font-size:17px;color:#4b5a68;max-width:760px}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:8px;
  padding:14px 26px;border-radius:var(--radius-sm);
  font-family:var(--head);font-weight:700;font-size:15px;
  border:2px solid transparent;cursor:pointer;transition:transform .15s ease,box-shadow .15s ease,background .15s ease;
}
.btn:hover{transform:translateY(-1px)}
.btn-cta{background:var(--accent);color:#fff;box-shadow:0 10px 24px -10px rgba(255,122,41,.55)}
.btn-cta:hover{background:var(--accent-dark)}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.4)}
.btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}
.btn-dark{background:var(--navy-800);color:#fff}
.btn-dark:hover{background:var(--navy-900)}

/* ---------- header ---------- */
header{position:sticky;top:0;z-index:50;background:#fff;border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px}
.logo img{height:30px;width:auto}
.nav-links{display:flex;gap:28px}
.nav-links a{font-size:14px;font-weight:600;color:#33465a}
.nav-links a:hover{color:var(--accent)}
.nav-right{display:flex;align-items:center;gap:18px}
.nav-msgr{display:flex;gap:8px}
.msgr{width:34px;height:34px;border-radius:50%;display:flex;align-items:center;justify-content:center;color:#fff}
.msgr svg{width:17px;height:17px}
.msgr-tg{background:#32A9E7}
.msgr-wa{background:#25D366}
.msgr-max{background:#7853E5}
.nav-phone{font-family:var(--head);font-weight:700;font-size:15px;white-space:nowrap}
@media (max-width:900px){ .nav-links{display:none} }

/* ---------- hero ---------- */
.hero{
  position:relative;overflow:hidden;
  background:
    radial-gradient(1000px 480px at 85% -10%,rgba(92,202,246,.18),transparent 60%),
    linear-gradient(160deg,var(--navy-900),var(--navy-800) 55%,var(--navy-700));
  padding:76px 0 56px;
  background-color:var(--navy-900);
}
.hero::before{
  content:"";position:absolute;inset:0;opacity:.5;pointer-events:none;
  background-image:linear-gradient(rgba(255,255,255,.045) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.045) 1px,transparent 1px);
  background-size:42px 42px;
  mask-image:radial-gradient(700px 420px at 20% 20%,#000 30%,transparent 75%);
}
.hero-grid{position:relative;display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
@media (max-width:900px){ .hero-grid{grid-template-columns:1fr} }
.hero h1{color:#fff;font-size:44px;max-width:640px}
.hero h1 em{color:var(--cyan);font-style:normal}
.hero .lead{color:#c9dae6;font-size:18px}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:20px 0}
.chip{
  display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:#fff;
  background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);
  padding:8px 14px;border-radius:999px;
}
.chip svg{width:15px;height:15px;stroke:#6FE3A4;fill:none;stroke-width:2.4}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:22px}

.hero-card{background:#fff;border-radius:20px;padding:28px;box-shadow:var(--shadow)}
.hero-card h3{font-size:16px;text-transform:uppercase;letter-spacing:.04em;color:#5a6b7c}
.stat-row{display:grid;grid-template-columns:1fr 1fr;gap:18px 22px;margin:16px 0 18px}
.stat b{display:block;font-family:var(--head);font-size:26px;color:var(--accent);font-weight:800}
.stat span{font-size:12.5px;color:#66788a;line-height:1.3}
.hero-card .small{font-size:13px;color:#66788a;border-top:1px solid var(--line);padding-top:14px;margin:0}

/* ---------- trust bar ---------- */
.trust{background:#fff;border-bottom:1px solid var(--line)}
.trust-row{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;padding:26px 0}
@media (max-width:900px){ .trust-row{grid-template-columns:1fr 1fr} }
.trust-item{display:flex;align-items:flex-start;gap:12px}
.trust-item svg{width:26px;height:26px;flex:none;stroke:var(--accent);fill:none;stroke-width:1.7}
.trust-item span{font-size:13px;color:#4b5a68;line-height:1.4}
.trust-item b{color:var(--ink)}

/* ---------- breadcrumbs ---------- */
.crumbs{background:var(--bg-soft);font-size:13px;color:#7688a3}
.crumbs .wrap{padding:12px 24px}
.crumbs a{color:#5a6b7c}
.crumbs a:hover{color:var(--accent)}
.crumbs ol{display:flex;gap:6px;color:#8493a3}
.crumbs li:not(:last-child)::after{content:"/";margin-left:6px;color:#c3ccd4}
.crumbs li{display:flex;gap:6px}

/* ---------- grid / cards ---------- */
.grid{display:grid;gap:22px}
.g2{grid-template-columns:1fr 1fr}
.g3{grid-template-columns:repeat(3,1fr)}
@media (max-width:860px){ .g2,.g3{grid-template-columns:1fr} }

.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.sec-soft .card{background:#fff}
.card .ic{width:44px;height:44px;border-radius:12px;background:#FFF1E6;display:flex;align-items:center;justify-content:center;margin-bottom:14px}
.card .ico{width:22px;height:22px;stroke:var(--accent-dark);fill:none;stroke-width:1.8}
.card h3{margin-bottom:6px}
.card p{font-size:14.5px;color:#57697a;margin:0}

/* ---------- funnel demo ---------- */
.funnel-demo{display:flex;flex-direction:column;gap:6px}
.fstep{width:100%}
.fbar{
  background:linear-gradient(90deg,var(--navy-800),var(--navy-700));
  color:#fff;border-radius:10px;padding:14px 18px;font-size:14px;
  transition:width .3s ease;min-width:220px;
}
.fbar b{font-family:var(--head);font-size:19px;margin-right:8px}
.fbar-final{background:linear-gradient(90deg,var(--accent-dark),var(--accent))}
.floss{font-size:13.5px;color:#4b5a68;padding:4px 4px 4px 18px;position:relative}
.floss::before{content:"";position:absolute;left:0;top:10px;width:8px;height:8px;border-radius:50%;background:#e6584f}

/* ---------- calculator ---------- */
.calc{display:grid;grid-template-columns:1.05fr .95fr;gap:0;border-radius:20px;overflow:hidden;box-shadow:var(--shadow)}
@media (max-width:900px){ .calc{grid-template-columns:1fr} }
.calc > div:first-child{background:#fff;padding:32px}
.calc h3{margin-bottom:2px}
.calc .sub{font-size:13px;color:#8493a3;margin-bottom:18px}
.frow{margin-bottom:16px}
.frow label{display:flex;justify-content:space-between;gap:10px;font-size:14px;font-weight:600;color:#33465a;margin-bottom:8px}
.frow label b{color:var(--accent-dark);font-family:var(--head)}
.frow input[type=range]{
  width:100%;-webkit-appearance:none;appearance:none;height:6px;border-radius:999px;
  background:#e6ecf1;
  outline:none;
}
.frow input[type=range]::-webkit-slider-thumb{
  -webkit-appearance:none;width:20px;height:20px;border-radius:50%;background:#fff;
  border:3px solid var(--accent);box-shadow:0 2px 6px rgba(0,0,0,.2);cursor:pointer;
}
.frow input[type=range]::-moz-range-thumb{width:20px;height:20px;border-radius:50%;background:#fff;border:3px solid var(--accent);cursor:pointer}
.hint{font-size:12px;color:#8493a3;margin-top:6px;line-height:1.4}
.assum{background:var(--bg-soft);border-radius:14px;padding:18px 18px 4px;margin-top:22px}
.assum .at{font-family:var(--head);font-weight:700;font-size:12.5px;text-transform:uppercase;letter-spacing:.05em;color:#8493a3;margin-bottom:14px}

.calc .res{background:linear-gradient(165deg,var(--navy-900),var(--navy-800));padding:32px;color:#fff;display:flex;flex-direction:column}
.metrics{display:grid;gap:14px;margin-bottom:22px}
.metric{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);border-radius:14px;padding:16px 18px}
.metric .ml{font-size:12.5px;color:#a9c0d1;margin-bottom:6px}
.metric .mv{font-family:var(--head);font-weight:800;font-size:26px;color:#fff}
.metric.tot{background:rgba(255,122,41,.14);border-color:rgba(255,122,41,.4)}
.metric.tot .mv{color:var(--accent)}
.payback{border-top:1px solid rgba(255,255,255,.14);padding-top:16px;margin-top:auto}
.payback .pl{font-size:13.5px;color:#c9dae6;margin-bottom:4px}
.payback .pv{font-family:var(--head);font-weight:800;font-size:22px;color:var(--cyan)}
.calc-note{font-size:12.5px;color:#8493a3;line-height:1.5}
.calc .res .calc-note{color:#9db2c4}

/* ---------- pricing packages ---------- */
.pkg{background:#fff;border:1px solid var(--line);border-radius:20px;padding:28px;position:relative;display:flex;flex-direction:column}
.pkg.feat{border-color:var(--accent);box-shadow:0 16px 36px -18px rgba(255,122,41,.4)}
.pkg .tag{position:absolute;top:-13px;left:24px;background:var(--accent);color:#fff;font-size:12px;font-weight:700;padding:5px 12px;border-radius:999px}
.pname{font-family:var(--head);font-weight:800;font-size:15px;text-transform:uppercase;letter-spacing:.03em;margin-bottom:6px}
.price{font-family:var(--head);font-weight:800;font-size:34px;margin-bottom:8px}
.price small{font-size:15px;font-weight:600;color:#8493a3}
.desc{font-size:14px;color:#57697a;margin-bottom:18px}
.pkg ul{display:flex;flex-direction:column;gap:10px;margin-bottom:22px;flex:1}
.pkg li{display:flex;align-items:flex-start;gap:10px;font-size:14px;color:#33465a}
.pkg li svg{width:17px;height:17px;flex:none;margin-top:2px;stroke:#28B36B;fill:none;stroke-width:2.6}

/* ---------- comparison table ---------- */
.tbl-wrap{overflow-x:auto;border-radius:var(--radius);border:1px solid var(--line)}
table.matrix{width:100%;border-collapse:collapse;font-size:14px;min-width:640px}
table.matrix thead th{background:var(--navy-900);color:#fff;text-align:left;padding:14px 16px;font-family:var(--head);font-weight:700;font-size:13px}
table.matrix tbody td{padding:13px 16px;border-bottom:1px solid var(--line);color:#3b4a59}
table.matrix tbody tr:last-child td{border-bottom:none}
table.matrix tbody tr:nth-child(even){background:#fafcfd}
.tick{width:18px;height:18px;stroke:#28B36B;fill:none;stroke-width:3}
.dash{color:#c3ccd4}
.lvl{font-size:12.5px;font-weight:700;color:var(--accent-dark);background:#FFF1E6;padding:3px 9px;border-radius:999px}

/* ---------- estimate ---------- */
.estimate{background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.estimate__head{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;padding:22px 26px;background:var(--navy-900);color:#fff}
.estimate__head h3{color:#fff;margin-bottom:4px;font-size:18px}
.estimate__head .who{font-size:13px;color:#a9c0d1}
.estimate__head .tag{background:var(--accent);font-size:12px;font-weight:700;padding:6px 12px;border-radius:999px;white-space:nowrap}
.estimate__rows{padding:6px 26px}
.erow{display:flex;justify-content:space-between;gap:20px;padding:15px 0;border-bottom:1px solid var(--line)}
.erow:last-child{border-bottom:none}
.et b{display:block;font-size:14.5px;color:var(--ink);margin-bottom:3px}
.et span{font-size:13px;color:#67788a}
.ep{font-family:var(--head);font-weight:700;font-size:14.5px;white-space:nowrap;color:var(--ink)}
.estimate__total{display:flex;justify-content:space-between;align-items:center;padding:18px 26px;background:var(--bg-soft);border-top:1px solid var(--line)}
.estimate__total .tl b{display:block;font-size:15px}
.estimate__total .tl span{font-size:12.5px;color:#8493a3}
.estimate__total .tv{font-family:var(--head);font-weight:800;font-size:22px;color:var(--accent-dark)}
.estimate__note{font-size:12.5px;color:#8493a3;padding:14px 26px 22px}

/* ---------- awards ---------- */
.awards-gallery{display:flex;gap:16px;overflow-x:auto;padding:8px 2px 14px;margin-top:26px}
.award-thumb{flex:none;width:170px;text-decoration:none}
.award-thumb img{border-radius:10px;border:1px solid var(--line);box-shadow:var(--shadow)}
.award-thumb--hero{width:190px}
.award-cap{display:block;margin-top:10px;font-size:12.5px;color:#57697a;line-height:1.35}
.award-cap b{display:block;color:var(--accent-dark);font-family:var(--head);font-size:13px}
.awards-note{font-size:13px;color:#67788a;margin-top:6px}

/* ---------- reviews ---------- */
.review{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.rh{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:10px}
.rn{font-family:var(--head);font-weight:700;font-size:15px}
.rc{font-size:12.5px;color:#8493a3}
.stars{color:#FFB020;font-size:14px;letter-spacing:1px}
.review p{font-size:14px;color:#3b4a59;margin:0}

/* ---------- FAQ ---------- */
.faq details{background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px 20px;margin-bottom:10px}
.faq summary{cursor:pointer;font-weight:700;font-family:var(--head);font-size:15.5px;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:20px;color:var(--accent);font-weight:400}
.faq details[open] summary::after{content:"–"}
.faq .ans{font-size:14.5px;color:#4b5a68;margin-top:12px;line-height:1.6}

/* ---------- CTA band ---------- */
#zayavka .ctaband{
  background:linear-gradient(165deg,var(--navy-900),var(--navy-800));
  border-radius:24px;display:grid;grid-template-columns:1.1fr .9fr;gap:40px;
  padding:44px;color:#fff;
}
@media (max-width:860px){ #zayavka .ctaband{grid-template-columns:1fr} }
#zayavka h2{color:#fff}
#zayavka .ctaband > div:first-child p{color:#c9dae6}
.cta-points{margin-top:20px;display:flex;flex-direction:column;gap:10px}
.cta-points li{display:flex;align-items:flex-start;gap:10px;font-size:14px;color:#c9dae6}
.cta-points li::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--accent);margin-top:7px;flex:none}
.form{background:#fff;border-radius:16px;padding:22px;min-height:220px}

/* ---------- footer ---------- */
footer{background:var(--navy-900);color:#c9dae6;padding:52px 0 22px;margin-top:20px}
.fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
@media (max-width:760px){ .fgrid{grid-template-columns:1fr} }
.flogo{font-family:var(--head);font-weight:800;font-size:20px;color:#fff;margin-bottom:10px}
.flogo span{color:var(--accent)}
footer h4{color:#fff;font-size:14px;margin-bottom:14px}
footer a,footer span{display:block;font-size:13.5px;color:#a9c0d1;margin-bottom:9px}
footer a:hover{color:var(--cyan)}
.fbottom{border-top:1px solid rgba(255,255,255,.12);margin-top:30px;padding-top:18px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px;font-size:12.5px;color:#7d93a6}

/* ---------- mobile sticky CTA ---------- */
.mobile-cta{display:none;position:fixed;left:0;right:0;bottom:0;z-index:60;padding:10px 14px;background:#fff;border-top:1px solid var(--line);box-shadow:0 -8px 20px -14px rgba(0,0,0,.3)}
.mobile-cta .btn{width:100%;justify-content:center}
@media (max-width:760px){ .mobile-cta{display:block} body{padding-bottom:70px} }

/* ---------- раздел: сетка «Страницы раздела» (parts/napravleniya.php + instrumenty.php) ---------- */
.ind-all__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
@media (max-width:860px){ .ind-all__grid{grid-template-columns:1fr 1fr} }
@media (max-width:560px){ .ind-all__grid{grid-template-columns:1fr} }
.ind-all__grid a{
  display:block;padding:15px 18px;border:1px solid var(--line);border-radius:var(--radius-sm);
  background:#fff;font-family:var(--head);font-weight:700;font-size:14.5px;color:var(--ink);line-height:1.35;
  transition:border-color .15s ease,box-shadow .15s ease,transform .15s ease,color .15s ease;
}
.ind-all__grid a:hover{border-color:var(--accent);box-shadow:var(--shadow);transform:translateY(-1px);color:var(--accent-dark)}
.ind-all__sub{margin-top:26px;font-size:13px;text-transform:uppercase;letter-spacing:.06em;color:#5a6b7c;font-family:var(--head);font-weight:700}

/* ---------- disabled cases block (kept for when re-enabled) ---------- */
.case{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:0;overflow:hidden}
.case-img{width:100%;aspect-ratio:16/9;background:var(--bg-soft);display:block;position:relative}
.case-img img{width:100%;height:100%;object-fit:cover;display:block}
.case-img.placeholder{display:flex;align-items:center;justify-content:center;flex-direction:column;gap:8px;background:repeating-linear-gradient(135deg,#eef2f5,#eef2f5 10px,#e6ecf0 10px,#e6ecf0 20px)}
.case-img.placeholder svg{width:34px;height:34px;stroke:#9fb0bf;fill:none;stroke-width:1.6}
.case-img.placeholder span{font-size:12px;color:#8493a3;font-weight:600}
.case-body{padding:22px}
.case-head{display:flex;align-items:center;gap:8px;flex-wrap:wrap;margin-bottom:10px}
.case-demo{display:inline-block;background:#FFE1E1;color:#C23A3A;font-size:11px;font-weight:800;letter-spacing:.03em;padding:3px 9px;border-radius:999px;text-transform:uppercase}
.case-services{font-size:12.5px;color:#8493a3;margin:0 0 14px}
.csvc{color:#57697a;font-weight:600}
.csvc:not(:last-child)::after{content:" · ";color:#c3ccd4;font-weight:400}
.ctag{display:inline-block;background:#FFF1E6;color:var(--accent-dark);font-size:12px;font-weight:700;padding:4px 10px;border-radius:999px}
.ctitle{font-family:var(--head);font-weight:700;font-size:16.5px;margin-bottom:4px;line-height:1.3}
.case-client{font-size:12.5px;color:#8493a3;margin-bottom:12px}
.cres{display:flex;gap:22px;margin-top:14px;flex-wrap:wrap}
.cres b{display:block;font-family:var(--head);font-weight:800;font-size:19px;color:var(--accent-dark)}
.cres span{font-size:12px;color:#8493a3}